The Pantone-inspired bags that appeared in Mango windows in March are but one example of Pantone’s fruitful collaborations with high-street giants. Indeed, for the same season the world-renown colour authority had already teamed up with Japanese clothing retailer Uniqlo to produce a series of Pantone-themed t-shirts. The occasion to renew the collaboration for the winter season came yesterday, with the opening of the new Uniqlo flagship store on London’s Oxford Street.
The whole store layout is based on colours - the ‘windows’ are right inside, and look more like installations, with garments draped around mannequins in unconventional ways, conveying an idea of colour and texture, rather than of bare and simple wearability. The mannequins are ‘encased’ in glass cylinders, one of which features a big Pantone chromo-wall (much like the one we found in Mango’s).
The star product this time is the cashmere line, with crewnecks and cardigans that come in 20 official Pantone hues. “UNIQLO’s innovative retail concepts along with Continue reading ‘Pantone ventures #2′
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