I am totally amazed when I find articles that confirm Chromophilia theory. Thanks to Francesca, who noticed this news on BBC website, I read again that according to the researchers the preferences about colours might be based in biology, rather than culture.

“A little girl’s love of all things pink may not be entirely due to marketing by clothes and toy firms say researchers.
A University of Newcastle study found that women naturally opted for redder shades when given a choice”.

“Writing in the journal Current Biology, experts say it may have helped women gather ripe fruit, or pick healthy mates.
Most earlier studies into colour suggest a universal liking for blue, regardless of sex.
This is one of the few studies that have tried to spot differences between the likes of males and females”.

Continue reading ‘Why girls ‘really do prefer pink’’

Grey has been crowned colour of the season, as declared by every glossy magazine, and by the entire high street. I wonder why … Continue reading ‘Grey: a fashion dilemma’