The Pantone-inspired bags that appeared in Mango windows in March are but one example of Pantone’s fruitful collaborations with high-street giants. Indeed, for the same season the world-renown colour authority had already teamed up with Japanese clothing retailer Uniqlo to produce a series of Pantone-themed t-shirts. The occasion to renew the collaboration for the winter season came yesterday, with the opening of the new Uniqlo flagship store on London’s Oxford Street.The whole store layout is based on colours - the ‘windows’ are right inside, and look more like installations, with garments draped around mannequins in unconventional ways, conveying an idea of colour and texture, rather than of bare and simple wearability. The mannequins are ‘encased’ in glass cylinders, one of which features a big Pantone chromo-wall (much like the one we found in Mango’s).The star product this time is the cashmere line, with crewnecks and cardigans that come in 20 official Pantone hues. “UNIQLO’s innovative retail concepts along with Continue reading ‘Pantone ventures #2′
Author Archive for veronica
Iconic publisher Penguin has just re-published 36 works from their catalogue, bringing back to bookstores’ front shelves some of the most interesting titles of contemporary British and American literature.
The new collection comes under the name of Penguin Celebrations and revisites the classic Penguin cover - this time with a different colour for every section. The back cover reads Light Blue for big ideas, Green for mystery, Orange for fantastic fiction, Pink for distant lands, Dark Blue for real lives, Purple for viewpoints.
After a quick research, I’ve come to the conclusion that the colour/theme pairing only tries to assure some continuity with the vintage editions - whereas at first I would have thought there was some kind of hidden symbology in the matching of green and mystery, perhaps, or purple and viewpoints. I personally cannot find any - maybe someone would like to leave a comment sparing their thoughts on the matter. Continue reading ‘Light Blue for big ideas’
‘Going green’ has become a very common expression nowadays – but who would have thought that ‘going black’ would actually be a part of that?
The way to go green today is to take very small steps that may seem insignificant, but that have great impact in the long run, especially if they become common practices. Every little way to perform our daily routines using just a little bit less energy can apparently make the world of difference. So if the colour black, or the concept of black as darkness have generally been associated to a negative symbology, when it comes to technology and energy-saving, allegedly going ‘obscure’ is the thing to do!
Or, at least, this is the theory behind Blackle, a new search engine that claims we can help the planet just by switching to a black screen, instead of sticking to the Google bright white homepage that we are all used to. Continue reading ‘Is Black the new Green?’
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It has been often described on Chromophilia how colours reflect emotions and the choices in hues can mirror our state of mind or attitudes. If fashion is a language, colour is one of its main means of expression.
Apparently, in the future technology will lead to a point where not just colour, but the whole garment will be able to act as a medium to display the wearer’s emotions and feelings.
“Philips has developed a series of dynamic garments as part of the ongoing SKIN exploration research into the area known as ‘emotional sensing’. The aim is to demonstrate how electronics can be incorporated into fabrics and garments in order to express the emotions and personality of the wearer. Continue reading ‘Emotional Dress’
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