Pupas, just a link for now. I don’t have the time to read the whole thing, but it sounds interesting. Should we post it in news? tags BLUE, CHROMO FOOD, PERCEPTIONS… etc…
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Sensational Color - Kate Smith’s blog
‘Color is a “silent salesperson” and a major influencer for product purchases. Color instantaneously communicates a message about a brand or product color choice and color decisons for business should not be based on esthetics alone. As an educated professional color expert Kate Smith helps companies understand consumer’s reaction to colors based on pragmatic, tested information and select colors that clearly communicate an intended brand or product message’.
Pupas she is a Colour Consultant. Her website is a good source of info. Stay tuned.
You know perfectly my perversion regarding organizing the wardrobe by colour.
Browsing the Net I came across this link to Color Matters, a website developed by Jill Morton, a self-dicted ‘Color Professor’. She has recently published an ebook called ‘Color Voodoo For Your Closet’. After having a look to the table of contents, I would be curious to see the book. What do you think?
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