[QT Luong, Colorful bark of a Rainbow Eucalyptus tree, Maui, Hawaii (USA), courtesy of Terra Galleria]

Text via Pantone Wabsite
Our personal and cultural associations affect our experience of color. Colors are seen as warm or cool mainly because of long-held (and often universal) associations. Yellow, orange and red are associated with the heat of sun and fire; blue, green and violet with the coolness of leaves, sea and the sky. Read more about colour psychology.
There are literally millions of colours! And every colour can be described in terms of having three main attributes: hue, saturation and brightness.
Hue is identified as the colour family or colour name (such as red, green, purple). Hue is directly linked to the colour’s wavelength. Saturation, also called “chroma,” is a measure of the purity of a colour or how sharp or dull the colour appears. More Continue reading ‘Colour attributes’