Something that everyone is talking about this week in London is the logo for 2012 Olympics.

The dramatic new logo was unveiled on Monday - in the most significant move since London won the race to host the Games.

The bold jagged emblem based on the date 2012 comes in a series of very bright shades of pink, blue, green and orange in a modern take on the Olympic colours. The word London and the all-important Olympic rings are included in the first two digits.

The organisation said that the new emblem aims to be “dynamic, modern and flexible” and “will work with new technology and across traditional and new media networks”.

Apparently nobody apart from the organisation seems to like it. Read here for more comments
My friend Veronica was wondering why they are promoting it in this pink/ fucsia shade. Why fucsia? Any idea?