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Pantone ventures #2

The Pantone-inspired bags that appeared in Mango windows in March are but one example of Pantone’s fruitful collaborations with high-street giants. Indeed, for the same season the world-renown colour authority had already teamed up with Japanese clothing retailer Uniqlo to produce a series of Pantone-themed t-shirts. The occasion to renew the collaboration for the winter season came yesterday, with the opening of the new Uniqlo flagship store on London’s Oxford Street.The whole store layout is based on colours - the ‘windows’ are right inside, and look more like installations, with garments draped around mannequins in unconventional ways, conveying an idea of colour and texture, rather than of bare and simple wearability. The mannequins are ‘encased’ in glass cylinders, one of which features a big Pantone chromo-wall (much like the one we found in Mango’s).The star product this time is the cashmere line, with crewnecks and cardigans that come in 20 official Pantone hues. “UNIQLO’s innovative retail concepts along with its ability to present exciting and extensive color assortments, makes it an ideal partner for us,” enthused Lisa Herbert, executive vice president of Pantone’s fashion and home division. “The new PANTONE Color Cashmere Collection is in sync with the latest fashion trends, and will enable customers to find the colors they connect with to express their own individuality.”Each cashmere jumper in the PANTONE Collection bears a small woven tag resembling the iconic PANTONE Chip, with the UNIQLO logo inside, indicating the unique partnership and assuring the wearer of the PANTONE Color match.[image via My Fashion Life]

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